Objectives

Objectives are qualitative, inspirational goals that define what you want to achieve. They answer the question: "Where do we want to go?"

What Makes a Good Objective?

Qualitative — Describes an outcome, not a metric
Inspirational — Motivates the team to work toward it
Time-bound — Associated with a specific cycle
Achievable — Ambitious but realistic

Examples

Become the market leader in customer satisfaction
Build a world-class engineering culture
Establish a sustainable growth engine

Creating an Objective

Navigate to the Objectives page
Click the "New Objective" button
Enter a title that describes your goal
Optionally add a description for more context
Select the cycle this objective belongs to
Assign an owner (the person accountable)
Optionally associate it with a team

Objective Statuses

Each objective has one of four statuses:

Draft — Still being defined, not yet active
Active — Currently being worked on
Completed — Successfully achieved
Abandoned — No longer being pursued

You can change the status at any time by editing the objective or dragging it between columns in the board view.

Objective Ownership

Every objective must have exactly one owner — the individual who is accountable for its success. While teams and multiple people may contribute, having a single owner ensures clear accountability.

Key Results within an objective can have different owners. This allows you to delegate specific measurable outcomes while maintaining overall accountability.

Alignment

Objectives can be aligned to parent objectives to show how team goals connect to company-wide goals. When editing an objective, use the "Aligns to" field to link it to a higher-level objective.

View the Overview page to see how objectives align across your organization.

Progress Tracking

Objective progress is calculated automatically as the average completion of its Key Results. As you update key results through check-ins, the objective progress updates in real-time.